Behind The Countdown

Firstly, Im very happy to be bringing you a selection of new music from yours truly! I'm even more excited to be giving this music away directly from me to you via my blog. These are some of my favourite beats that have been begging to be heard but have been locked in the stash while being considered for various projects.
Often in the process of making an album (yes, I am making a new album) you end up getting really itchy for people to hear the new stuff. But the other side of you (the perfectionist side, if you have one) says no, its not ready yet, wait 'til its all perfect. So to cure this personal dilemma, and whet the appetite for more P-Money music coming this year, I decided to put this together for you (and for me!).

Please enjoy and share the download link wherever you can if you feel this music deserves to be shared.

On another level, this release has been an experiment to see how effective my blog and various social networking sites (Bebo in particular) are at garnering attention for my projects (musical or otherwise). I set out to attract as much interest as I could by setting a countdown to something. What that 'something' could be was entirely up to the imagination of the viewer/fan/subscriber. There were no clues.

Now that the cat is out of the bag I intend to measure the success of my project by how many downloads I get for the Beat Tape over the next couple days. I would imagine that those people who have been paying close attention (these fantastic people whom I consider to be my core fans!) will download the file out of curiosity within the first 24hrs of the link being active. After that I would attribute any increase in downloads to the popularity of the music contained within the release (with word of mouth spreading and encouraging people to go get it cos its actually good!).

It has been a fun project already and quite an interesting study in human/internet behaviour. I was genuinely surprised by the (few) negative comments in reaction to me boldly posting a countdown and negating to inform readers of what exactly I was counting down towards! (how dare I?!!! haha).
Thankfully though, many more people were engaged, interested and had their curiosity peaked by the secrecy and speculation surrounding this mini-event. It has been a very enjoyable week of blogging! And I hope that the music being shared with you now is to your liking or at the very least a welcome surprise after all that waiting :)